Google Reportedly Wants to Put a 'Buy' Button in Your Search Results

If Google has its way, you could find a 'Buy' button accompanying those search results very soon.
Currently, users who click on items in the "Shop on Google" section, are shuttled to the product page on the retailer's site, making for an uneven shopping experience, depending on how easy or challenging it is to navigate around the retailer's site. While the products will still be sold by independent retailers (not Google) — and Google does not plan on taking a cut from each purchase — adding a buy button feature is more significant for Google than it might seem, at first. According to a Wall Street Journal report, the search giant will introduce buy buttons in search results some time in the next few weeks, citing sources familiar with the rollout. The buttons would appear alongside paid search results on mobile in the "Shop on Google" section, starting with a small number of searches.