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Celebrating McDonaldland: McDonald's Weird, Burger-filled '70s Hellscape
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15.05.2015
Come one, come all, to the terrifying world of dark magic and hamburgers: McDonaldland.
As McDonald's turns 75 on May 15, we felt it fitting to look back on one of the oddest, creepiest and, frankly, most illegal periods of the fast-food franchise's storied history.
Beginning in the early 1970s, McDonald's rolled out an advertising campaign based around McDonaldland, a magical town filled with anthropomorphic hamburgers and early, quasi-horror movie versions of many of the mascots you know today.
Ronald McDonald was there, looking more "Pennywise" than "friendly burger clown." The now-huggable Grimace was an evil purple beast with four arms, which he'd use to consume as many McDonald's shakes as possible.
As McDonald's turns 75 on May 15, we felt it fitting to look back on one of the oddest, creepiest and, frankly, most illegal periods of the fast-food franchise's storied history.
Beginning in the early 1970s, McDonald's rolled out an advertising campaign based around McDonaldland, a magical town filled with anthropomorphic hamburgers and early, quasi-horror movie versions of many of the mascots you know today.
Ronald McDonald was there, looking more "Pennywise" than "friendly burger clown." The now-huggable Grimace was an evil purple beast with four arms, which he'd use to consume as many McDonald's shakes as possible.
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