'Hotella Nutella' spreads choco joy in California's Napa Valley

W/S Entrance of Nutella-themed pop-up hotel 'Hotella Nutella', Napa Valley, California
W/S Nutella-themed lobby
M/S Jars of Nutella spread
M/S Jars of Nutella; sign reading: "Nutella - proper noun"
SOT, Shahrukh Mehta, Marketing Director for Nutella USA: "We are always looking for fun and exciting ways to inspire passion from our fans. We believe the 'Hotella Nutella' was an opportunity to really showcase our fans passion and creativity for the brand. So we developed a fun and exciting contest, and here we are in Napa with the 'Hotella Nutella'.
C/U Nutella-themed decor *CUTAWAY*
SOT, Shahrukh Mehta, Marketing Director for Nutella USA: "We asked fans to show us their passion. We asked fans to show us how Nutella impacts their morning and their day. We asked fans to show us their creativity. And as I shared with you, it was really exciting to see within the hundreds of entries that we got people, everything from marriage proposals to poems to music to people who wrote songs. It was, I can only tell you, a very difficult experience to choose the winners, because there is so much love and passion and creativity out there for Nutella."
M/S Nutella-themed room
M/S Nutella-themed room
M/S Toaster and jars of Nutella spread on desk
M/S Nutella-themed room
W/S Nutella-themed lobby
M/S Jars of Nutella spread
W/S Nutella-themed decor in swimming pool
M/S Sign reading: "Hotella Nutella - Napa Valley"
M/S Large jar of Nutella spread
SCRIPT
Ferrero Brands, the maker of the beloved chocolate and hazelnut spread Nutella, opened its first pop-up hotel in Napa Valley, California, for only a few dedicated fans, as footage filmed on Monday shows.
The pop-up hotel, dubbed the 'Hotella Nutella', was open during the weekend of January 10-12, treating three fans and their guests to a first-of-its-kind chocolate-themed experience.
According to Marketing Director for Nutella USA Shahrukh Mehta, fans could score an invite to the 'Hotella Nutella' by sending an original video that showcases "how Nutella impacts their morning and their day."
As part of the unique chocolate-themed getaway, fans were treated to Nutella-focused activities to share new and exciting ways to enjoy the chocolate and hazelnut spread.
Footage shows the Nutella-themed decor adorning the hotel, including Nutella-shaped pillows and huge jars of the chocolate spread.